How I Got A Twitter Boost From Theo Paphitis

Small Business Sunday #SBS

Every Sunday, Theo Paphitis runs Small Business Sunday #SBS. It’s a weekly initiative which was set up by Theo in 2010. It now has over 2500 #SBS winners (including some Mumala Club members) and supports small businesses in the UK.

How to enter?

Tweet about your business in 140 characters or less, directed to @TheoPaphitis, adding the hashtag #SBS.

  • Tweet on a Sunday between 5.00-7.30 PM.
  • Feel free to add a link, photo or web address in your tweet.
  • Having a website increases your chances of being noticed
  • If you don’t win, try again next week. Some people do it for months before they get picked.

Make sure that your tweet is fun and captures your personality! My top tip is to practice before 5pm so that you what you want to say fits in a tweet – don’t forget to include the @TheoPaphitis in the word count!

What happens?

When you enter (you send Theo a tweet about your business) you get a chance to get a RT from Theo. He knows his stuff when it comes to business. The former Dragon is the owner of Ryman Stationery, Robert Dyas and Boux Avenue Chairman. So you can imagine my delight when I found out I was one of just six weekly #SBS winners to gain a retweet by Theo. He retweeted me to his 500,000 Twitter followers.  Shall I tell you a secret? I actually let out a scream – for real!

Having launched Mumala Club last July, the online PR and networking hub has grown massively. There are members from across the globe. The club was so popular as many of you know, I’ve launched monthly daytime networking events. If you fancy it, we meet at Sonning Golf Club on the first Tuesday of each month. Get in touch if you want to book.

Why I set up Mumala Club

I launched Mumala Club, last year after I was made redundant from my role in PR. I started doing freelance PR again, which I had originally done after I first had my daughter. Quickly I realised how lonely working for yourself can be. I thought other women who are their own boss, must be in the same position. I was right! Online networking is great but it’s so important to actually get out there and meet people which is why I set up the monthly networking group.

It is great to have support from Theo and that he has recognised my hard work and helped spread the word about what I’m doing at Mumala Club, to his huge following. I can’t wait to attend the annual #SBS networking event where you get to meet Theo and receive an official #SBS certificate. I’m also now part of the exclusive Facebook group, which is fab for networking and you also get your own page on the Small Business Sunday business directory.

Yup, Theo even gave a quote!

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.  My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. I wish Hester and Mumala Club every success.”